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No Fluff Just Stuff Anthology
About two years ago, I participated in an event that changed my life, although I didn’t quite grasp the significance of it at the time: I spoke at my first No Fluff, Just Stuff conference in Austin, Texas. My publisher, Manning, put me in touch with Jay Zimmerman, and we played phone tag for a few weeks. When I finally talked to him about speaking at that first show, he kept going on and on that “this show is more advanced than other conferences” and “I’m really dedicated to keep the quality sky high.” Basically, this was the same stuff I’d heard over and over again from other conference organizers. I was no spring chicken at conference speaking. I had already presented more than 100 conference sessions all over the world. So, I thought “Yada, yada, more of the ‘we’re better than everyone else’ blather.”
But a funny thing happened in Austin: he was right! Suddenly, my ace game was barely adequate. I distinctly remember telling co-workers when I returned that I felt like a kid eating at the adult’s table. Jay had (and has) managed to create an extraordinary gathering in every city he visits. Maybe it’s the weekend seclusion, or the longer than average sessions, or the high level of discourse in the sessions that spills into the hallways and the meals. Maybe it’s everyone you meet. It’s all those things, with one more keystone ingredient: the speakers. I am honored and humbled to be considered a part of this extraordinary group of individuals: the most brilliant minds in the industry, genuinely personable, gregarious, funny, and centered. Jay has created a work of genius, gathering this group to talk about technology 27 weekends a year.
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